General Promotion: "Fortune Cookie" This multi-part promotion is directed at a general audience and is uniquely presented.
Business To Business: "The Coffee's On Us" Designed to introduce the bank officers, personnel and potential new customers.
Chairman's Circle & Founder's Kit To show appreciation for the founders' support during the capitalization process.
Local Spin/Money Ongoing general awareness direct mail and newspaper inserts.
Business To Business: "The Right Tool for the Job" This B2B promotion is targeted to select businesses and professionals.
General Promotion: "Jump On Over to Our Pad" This promotion is broader in scope and has a more general appeal.
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